Celebrities gather for EMC Open House party

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Last Saturday, founder of Entertainment Management Company (EMC), Sam Onyekwelume, hosted co-founder of TRACE, Olivier Laouchez, and representatives of Trace Urban, Trace Sports and FAB Media in Nigeria and Anglophone West Africa to a party in Lagos.

It was attended by celebrities, such as Ramsey Noah, Kunle Afolayan, Ufuoma Ejenobor, Yvonne Ekwere and DJ Jimmy Jatt, who entertained guests with music.

Laouchez also unveiled his new office  in Lagos and was in the country for the first time.

According to Sam, EMC is in the business of providing a veritable platform for the creative industry and reach out to the international community. The company has developed a strong relationship with those in the Nigerian entertainment circle.

“Our platforms provide excellent opportunities for creative minds to fully maximise the merchandise value of their creative works. TRACE Urban, for instance, is the first international platform to feature Nigerian music.” He said.

“We play Nigerian music across the globe and Nigerian artistes, such as PSquare, Iyanya, Flavor and others, whose music are being requested to be aired in the Caribbean because of the level of exposure TRACE has given to them.

He said such international exposure had created a high demand for Nigerian artistes abroad. Talented Nigerian artistes are making good use of these opportunities. As Nigerian artistes gain increased recognition across the world, there will be increase in foreign investment in them. He noted that EMC will transform entertainment in Nigeria by making the industry a major contributor to the economy.

He said: “Africans are very creative people.  The rest of the world looks up to us to bring freshness to the global entertainment scene. To do this successfully, we need indigenous entertainment companies that are willing to introduce international practices and exposure to the local industry; and that is what EMC stands for.”

He noted that the development of the Nigerian entertainment industry required efforts of artistes and directors, producers, choreographers and others to make it a reality.


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