Football Kenya Federation (FKF) on August 31 unveiled Azam Media Limited as the Kenya Premier League official broadcast partner.
In a statement, FKF said the partnership will run for seven years.
The deal is worth USD 1 Million for the first season, with an increment of 10% for the subsequent seasons.
Under the deal, Azam Media will air four matches in every round on their Pay TV and Digital platforms.
Speaking at the partnership’s launch, FKF President Nick Mwendwa expressed his gratitude to Azam Media for dedicating resources towards developing the league and Kenyan football.
“We thank Azam Media for agreeing to partner with us.
This partnership will go a long way in improving the visibility of the league and in the long run, making our league even more competitive,” said FKF President Nick Mwendwa.
“As a Federation, we remain committed to the development of Kenyan football and as such, we shall continue seeking partnerships with like-minded companies with a view of increasing the commercial value of the league,” added the FKF President.
Azam Media LTD, a leading Media and Production company operating on Direct Home (DTH), Digital Terrestrial Television (DTT) and Over the Top (OTT) platforms, has since dedicated Azam Sports 4 HD to Kenyan football content.
