Safaricom has announced the ‘Wai Ndai’ Challenge, a 90-day online gaming competition in which consumers may win amazing prizes such as daily cash vouchers worth Ksh500,000 and three brand-new Suzuki Alto automobiles.
The challenge, which began on November 16, 2024, will continue until February 15, 2025, offering participants enjoyable, skill-based games while competing for the coveted rewards.
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The initiative was unveiled during the inaugural Safaricom Hook Circle Praktiklz bootcamp, which took place at Nakuru Athletics Club. The event featured interactive workshops with mentors and professionals from several areas, including music, art, fashion, dance, and gaming. This exciting launch will be followed by activations at universities, colleges, and hotspots across the country.
“Through the ‘Wai Ndai’ Challenge, we aim to deliver an engaging gaming proposition that resonates with our youth customers, all while keeping them entertained on the go and offering them opportunities to win exciting rewards,” stated Fawzia Ali, Chief Consumer Business Officer, Safaricom PLC.
Customers can participate in the ‘Wai Ndai’ Challenge by visiting Safaricom’s Challenge Arena, dialling USSD *555#, or signing up using the MySafaricom mobile app.
Safaricom stated that a daily subscription price of Ksh10 provides access to simple yet fascinating games in the puzzle, arcade, and action genres.
Participants gain points for completing various skill-based games, and their progress is logged on a publicly available leaderboard. The best three players daily will receive cash vouchers worth Ksh3,000, Ksh2,000, and Ksh1,000. At the end of each month, the highest-ranked participant will receive a Suzuki Alto, resulting in three automobiles to be won during the challenge.
The ‘Wai Ndai’ Challenge is part of Safaricom’s Sambaza Furaha campaign, commemorating the company’s 24th anniversary in Kenya. As part of this strategy, Safaricom has engaged communities through events like customer pleasures, dealer interactions, Grow with Safaricom business clinics, and free medical camps.
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