Kenya’s traditional media have been implored to use technology to add new dimensions to how news is produced, shared and consumed.
” Technology has come with its fair share of demands on content creation, which must be adhered to for impact,” said Media Council of Kenya (MCK) CEO David Omwoyo.
He spoke during a Friday meeting with Kenya Film Classification Board (KFCB) acting Chief Executive Officer Joel Wamalwa.
At the same time, the two leaders also deliberated on the upcoming State of the Film Industry in Kenya Summit (SOFTI) 2023, hosted by the Kenya Film Classification Board.
“This summit is timely as it will provide a platform to delve into issues on ethics in content creation and copyright infringement.”, said Mr Omwoyo while affirming the Council’s support.
He commended the team and asked them to create awareness of the summit, noting that it would assist in attracting more partners.
On his side, the KFCB boss said the summit will bring all the critical actors in the film industry and stakeholders in media, government and Over the Top Platforms (OTP).
“The summit will provide a platform for all our stakeholders to deliberate on the emerging issues in the film industry. It will also present an avenue for them to deliberate on the latest trends, policy matters, challenges, and advancements within the film sector”, said Mr Wamalwa.
He emphasised the importance of streamlining the film business, citing the development of independent content makers and rising criticisms.
“With the present directive, we are required to bring together all the actors in content creation space to enable us professionalise and specialise the industry to enable them to undertake their roles properly”, he said.
He added that the summit would allow local filmmakers to present tales and guarantee that sixty per cent of the material shown on media platforms is generated locally.
