We Will Monetise The Creative Industry, Says President Ruto

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President William Ruto has assured Kenyans of the government’s support for the creative economy.

He said the government had initiated a programme under the Ministry of Sports, Arts and Culture to grow the arts industry.

The Kenyan Head of State noted that the programme creates a continuum through which gifted youth secure dream careers after their studies.

“We would want to see the arts grow so that they can also contribute productively to our growth,” he explained.

Ruto spoke on Friday during the Kenya National Drama and Film Festival hosted at State House, Nairobi.

The Initiative, he added, is a flagship project through which “we will revolutionise the way we organise sports and the arts in Kenya.”

“We are lucky that we are implementing a curriculum that recognises performing arts such as music, dance, drama and film as learning components.”

He noted that the move will see students leave secondary school armed with knowledge — both theory and skill — in the arts.

He commended the students for the skills and talent exhibited during the performances.

“We have been educated on a lot of issues; some of the themes presented here touch the society to the core.”

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