A man has been stabbed to death in Southwark, the police statement said.
Jobari Gooden, 27, died after being stabbed following a fight outside the House of Ramish2 barber's on Choumert Road.
Police were called close to Rye Lane, SE15, at approximately 15:15hrs on Friday, 17 December and found Gooden with a stab wound.
He was taken to a South hospital by London Ambulance Service in critical condition.
Despite best efforts, he was pronounced dead at 18:08hrs.
His next of kin have been informed and supported by specialist officers while formal identification would be made in due course.
Detectives have launched a murder investigation in Southwark and are urging people to come forward with any information.
A post-mortem examination will be held in due course.
A crime scene has remained in place, and the police have closed several roads in the vicinity, including Rye Lane, Choumert Road and Bournemouth Road.
No arrests have been made at this early stage, and inquiries continue.
Detectives from the Specialist Crime Command would lead the investigation and would be supported by the Central South BCU.
Detective Chief Inspector Brian Howie, the senior investigating officer, said: "We need to hear from anyone who was in the area and saw what happened as a matter of urgency.
"This attack took place in the early afternoon and in the middle of Peckham Rye. We know the area was busy, with people going to the shops or the market. I expect that many people saw the fight, the knife that was used, and the subsequent fatal attack. Did you see where the suspect went?
"We're a week away from Christmas, and at a time when many families come together to celebrate, another family in London is grieving following a violent attack in the heart of the community. I would ask you to do the right thing and call the police.
"If you do not wish to speak with us, you can contact Crimestoppers in confidence. Any bit of information could prove vital."
Anyone with information is asked to call police via 101 quoting reference CAD 4252/17Dec. To remain anonymous, call Crimestoppers on 0800 555 111.©Standard Gazette, 2021. Unauthorized use and/or duplication of this material without express and written permission from this site’s publisher is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Standard Gazette with appropriate and specific direction to the original content.